Client:
Daniel Smith
Local Art Retailer
www.danielsmith.com
Problem:
The site in its current state suffers from a number of issues, mostly related to navigation. The primary navigation, placed per usual at the top, is reiterated on the left side bar in a convoluted, exploded list that lacks clear organization or priority/hierarchy. Navigation by supplier brand sits just beneath the main navigation with the same visual look and size, and would benefit from the establishment of a visual hierarchy, or axing it completely and placing important links elsewhere, linked from the homepage. Persistent navigation disappears from the following item pages, making it easy to get lost in all of their multitudes of products and their according pages.
In addition to navigational issues, the layout of the site is similarly cumbersome, with several size inconsistencies in rows and columns that don’t flow well. Items compete on their own page with suggested products (placed directly adjacent) and item customization choices, which are listed at length and could use the aid of drop down menus.
Solution:
We will begin by building a new site map, to tighten categories and make sure the site follows a logical path. We will then focus on navigation, making sure it is as intuitive as possible by establishing a clear visual hierarchy and making use of established design conventions. We will finally focus on content layout, to make sure the site is visually appealing as well as functional.
No comments:
Post a Comment