In this wrap up chapter, Krug asks us to think about our own experience: the sites you enjoy using. Is it because they're “flashy,” or because they have content you want or need?
'Never say never' is a quaint thing to hear with regards to site design. But the explanation is better. It's reassuring to be told that almost any design idea—no matter how appallingly bad—can be made usable in the right circumstances, with enough effort. The flipside (also good to be reminded) is that almost any good design idea can be made unusable, by messing up the details of the implementation.
Rule of thumb: stay professional and attractive, but avoid flashy and what you may think is engaging –you’ll just end up either annoying or confusing your client from their task at hand. The only engagement you want to provide in a site is enough tools to assist in the goal and gain just enough information as needed so as not to distract or intimidate.
I will miss these mantras. The ending was sort of anti-climactic, but I guess it should read more like an instruction manual than a narrative. And it was odd to read such a short book over such a long period of time, but I appreciated the slow digestion.
All the theories and rules of application in the world is only matched with the tools to implement them.
How do you get into Juilliard? Practice, practice, practice…
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